When it comes to digital marketing, there are plenty of “basic” questions that many business owners hesitate to ask. The truth? If you don’t work in marketing every day, there’s no reason you should already know the answers. 

Whether you’re just getting started or looking to improve your online presence, here are answers to some of the most common questions we hear. 

1. How do I tag myself or another business on social media? 

Tagging someone using the “@” symbol creates a direct link to their profile. For example, typing @YourBusinessName, and selecting the correct account, allows people to click through to your page. 

This is important because: 

• It increases visibility. 

• It encourages collaboration with other businesses. 

• It makes it easier for potential customers to find you. 

• It can help expand your reach when others share or engage with your content. 

Don’t miss the opportunity to connect your posts to your profile, or to recognize partners, customers, or employees. 

On some platforms, like Instagram, there are options to invite another user to be a collaborator on a post. If the other user accepts, it will give them an option to also share your post to their account. This is great for improving your reach as your content will then reach the collaborators audience as well. 

2. What is a CTA? 

CTA stands for Call to Action, the action you want someone to take after seeing your content. 

While “Contact Us” is a common CTA, it’s far from the only option. Try mixing it up with prompts like: 

• Learn More 

• Download Our Guide 

• Schedule a Consultation 

• Watch the Full Video 

• Leave a Comment 

• Share This Post 

• Follow Our Page 

• Sign Up Today 

• Read the Blog 

• Subscribe to Our Newsletter 

• Request a Quote 

• Save This Post for Later 

Strong CTAs help turn passive viewers into active followers and customers. 

3. Why do people say “Link in Bio” instead of posting a URL? 

Many social media platforms don’t make clickable links easy to use in captions or comments. That’s why you’ll often see businesses say “Link in bio.” 

The “bio” section of a profile contains one clickable website link, making it the perfect place to direct followers when you want them to: 

• Read a blog post 

• Register for an event 

• Shop a product 

• Fill out a contact form 

• Learn more about your services 

It’s a simple callout that guides users to the next step. 

4. Do I need to buy equipment or props to improve my marketing? 

Not necessarily, but a few inexpensive tools can make your content more engaging and professional. 

Some ideas include: 

• A branded “Review Us” sign with a QR code 

• A “Follow Us on Social Media” plaque or sticker for your storefront 

• A branded backdrop or banner for events and videos 

• A photo frame or prop customers can use for pictures 

• A quality microphone to improve audio for videos and interviews 

• Simple lighting or a phone tripod for cleaner-looking content 

Remember, authenticity often matters more than expensive equipment. Most trends show that overproduced content is not performing as well as more casual, authentic content.  

5. Can I create videos without showing my face? 

Absolutely. 

Many successful businesses create compelling content without appearing on camera. Consider: 

• Voiceovers explaining a process or service. 

• Screen recordings or tutorials 

• Product demonstrations 

• Behind-the-scenes footage 

• Time-lapse videos 

• Slideshows with narration 

• Videos featuring your team, office, or work while you provide commentary 

The key is providing value, even if you’re never in front of the camera. 

6. How do I remove a bad review? 

In most cases, you can’t simply delete a negative review unless it violates the platform’s policies. 

Instead, focus on responding professionally: 

• Stay calm and courteous 

• Acknowledge the customer’s concerns 

• Offer to continue the conversation privately 

• Demonstrate your commitment to resolving issues 

Future customers often judge your business by how you respond to criticism, not just by the review itself. A thoughtful, respectful reply can actually strengthen trust. 

7. What does it mean to “batch” content? 

Batching content means creating multiple pieces of content during one dedicated work session instead of making posts one at a time. 

For example, you might spend one afternoon: 

• Recording five videos 

• Taking 20 photos 

• Writing two weeks’ worth of captions 

• Scheduling everything in advance 

Batching saves time, reduces stress, and helps maintain a consistent posting schedule, even during busy weeks. 

The Bottom Line 

No question is too simple when it comes to digital marketing. Understanding the fundamentals, like tagging accounts, using effective calls to action, responding to reviews, and planning content ahead of time, can make a significant difference in your online presence. 

Social media success doesn’t happen overnight, but getting the basics right can make a big difference. If you’re ready to build a stronger online presence and need help creating content, managing your platforms, or developing a strategy that supports your business goals, the team at Alloy Edge is here to help. Reach out to us today and let’s start building a digital marketing plan that works for you.