Blog & Insights
Marketing insights and tips from the pros at Alloy Edge.
Latest Posts and Articles
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Social Media Analytics Explained: What Does Each Metric Actually Mean?
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Social media platforms provide a lot of data. The challenge is knowing which numbers actually tell you something useful about your content and what you should do with that information. Here’s a breakdown of some of the most common social media metrics and what they can tell you about your marketing. Reach Reach is the…
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The Benefits of Outsourcing Your Digital Marketing
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Digital marketing is essential for businesses looking to build their online presence, connect with their audience, and stay competitive. But between social media, website updates, SEO, email marketing, content creation, video, analytics, and everything in between, managing your marketing can quickly become overwhelming. For many businesses, hiring and managing a full in-house marketing team isn’t…
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Ways to Improve Your SEO and Help Your Business Get Found Online
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Ways to Improve Your SEO and Help Your Business Get Found Online When someone is searching for a product, service, or answer to a question, you want your business to have the best chance of appearing in their search results. That’s where search engine optimization, or SEO, comes in. SEO isn’t about finding a secret…
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Should You Use AI for Marketing? Why Authentic, Human-Led Marketing Still Matters
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Just Because You Can Use AI Doesn’t Mean You Should AI (Artificial Intelligence) is everywhere. From searching on Google to scrolling through your social media feed, it’s nearly impossible to avoid seeing an AI presence. When it comes to social media content, AI tends to have a challenging time blending in and is quite obvious to your audience when a piece of content is created by AI. We all know that…
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The Ultimate Small Business Social Media FAQ
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When it comes to digital marketing, there are plenty of “basic” questions that many business owners hesitate to ask. The truth? If you don’t work in marketing every day, there’s no reason you should already know the answers. Whether you’re just getting started or looking to improve your online presence, here are answers to some of the most common questions we hear. 1. How do…
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When is the Best Time to Post on Social Media?
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Have you ever spent hours crafting the perfect social post, from writing a strong caption to creating an attention-grabbing graphic, only for it to be barely acknowledge by your audience? If so, you’re not alone. Having a strong social media strategy is not just about the content you are sharing. If you are strictly focused on the content creation process…
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